It was in this beautiful city that Lion operated the Khyber Pass Brewery, which could look back on around 150 years of history.

Lion also ran the Contract Bottling Company (CBC) in Auckland and a distribution warehouse.

The company Lion itself originated from a trading company founded in the mid-19th century.

Lion is the absolute market leader on New Zealand’s beer market, and also a national icon.

This is why an emotional public was keenly interested in Lion’s decision to shut down

the tradition-steeped Khyber Pass Brewery and to erect a new one on a greenfield site.

But first of all, a name had to be found for the new multi-beverage plant.

In an internal competition held among the workforce, “The Pride” emerged as the most popular choice,

emphasising how proud Lion’s staff could justifiably be of their new plant.

Third Steinecker brewhouse in succession

There had been Steinecker brewing kit at the Khyber Pass Brewery,

since 1975 equipped with a copper brewhouse that had been replaced by a new stainless steel one in 1976.

This tradition was to be continued in “The Pride”.

Krones installed a four-kettle brewhouse comprising mash tun, lauter tun,

wort copper and whirlpool, plus a vapour condenser and an energy storage tank with an installed capacity of 600 hectolitres per brew.

Even though we wanted an industrial-scale brewhouse right from the start, it was nonetheless required to communicate to the public an attractive ambience of sophisticated architecture”, explains Duncan Field.

Which is why the entire brewhouse, facing the road and therefore serving as a “shop window”, so to speak,

was given a glass façade, upon which the firm’s symbol, the lion,

has been printed in an approximately-ten-metre-high transparent digital image,

which at night lights up in a variety of colours.

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